![[NEWS & EVENTS]](images/section_news_events.gif)

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Sega, Bandai to merge in October

Game manufacturer Sega Enterprises, Ltd. and entertainment conglomerate
Bandai Co. announced merger plans in a 3:40 p.m. Tokyo press conference on
January 23rd. Sega is among the top three game console manufacturers and
Bandai is the largest toy producer in Japan.
The
two companies that will merge as Sega Bandai on October 1st would have
the combined annual sales approaching 600 billion yen (the equivalent of 5
billion dollars at time of this writing). The merger will be accomplished
through a stock swap of 0.76 share of Sega stock for each Bandai stock
share. President Yamashima Makoto of Bandai (capital assets: 22 billion
yen or 183 million dollars) will assume the helm of this new entity while
President Nakayama Hayao of Sega (capital assets: 39 billion yen or 329
million dollars) will serve as vice-chairman. Okawa Isao, the chairman of
both Sega and CSK Corp. (the twenty-percent stock-holder in Sega), has
been appointed as chairman of Sega Bandai. Sega Bandai will organize
itself into three main divisions: an amusement division centering around
Sega's game business, an entertainment division composed mainly of
Bandai's character goods, and an multimedia division that will combine
efforts working on both game and Internet development.
Sega
is primarily known for its arcade machines and the Genesis, Game
Gear, and Saturn game consoles for which it has released several
anime-based titles. Among the animated series whose production Sega
Enterprises, Ltd. has supported or sponsored are Akai Koudan Zillion,
Sonic Soldier Borgman, Magic Knight Rayearth, Virtua Fighter, Neon Genesis
Evangelion, and Mysterious Thief Saint Tail. Sega has also manufactures
character goods from girls' clothing and dolls to action figures and UFO
Catcher (crane game) machine toys.
Bandai
has supported numerous animated projects including Mobile Suit
Gundam, Memories, and Ghost in the Shell through its Bandai Visual
entertainment arm and Sunrise, the animation studio it purchased . Bandai
is also the primary toy manufacturer for many Toei Animation series
including Dragon Ball, Pretty Soldier Sailor Moon, and Marmalade Boy. In
the game and computer industry, Bandai has been the marketing force behind
the Arcadia, the Playdia and the Pippin Atmark consoles as well as
software titles that include the upcoming Macross Digital Mission VF-X and
Saber Marionette 'J' Battle Sabers.
Sailor Moon manga, TV anime to end in February

Pretty Solider Sailor Moon in its numerous incarnations is scheduled to
end next month in Japan in both manga and anime format. Kodansha will
print the final Nakayosi manga installment of Pretty Soldier Sailormoon in
the March issue to be released February 2. Toei Animation will also finish
its fifth and final Sailor Moon animated television series, Pretty Soldier
Sailor Moon: Sailor Stars, on February 8 after an overall total of 200
episodes with four theatrical stories and several live-action musicals.
First DVD anime titles released

The first Japanese animated series to be converted to DVD have been
released. DVD, or the Digital Versatile Disc standard, is a new
video/audio/data format based on the compact disc that some manufacturers
hope will supplant both CDs and video tapes. Tokuma Shoten has released a
six-volume set of Bt'X (covering the entire run of this 1996 25-episode
series from Saint Seiya's Kuramada Masami) for Y4,800 for each volume, or
Y1000 less than the VHS release price. Toshiba EMI also released
Ninja-sha, the 1996 two-volume original animation video series from AIC,
for Y8,544. (continued on next page) |

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