EX is read by a lot of people. A whole lot of people, and that's a good thing. That's what a Publisher and Editor in Chief of a magazine wants. Why do a magazine if no one bothers to read it?
Today I was contacted by A.D. Vision about the editorial that originally ran in this space, entitled RETAILERS GET TEKKEN. Immediately I thought, "Uh oh, Charles… What did you do now?"
After talking with them, I realized that the information that I had been receiving about the performance of TEKKEN is not the same as the information getting back to A.D. Vision. Apparently, inaccurate information about the return rate for this title has been circulating. And of course, these rumors lead people to make up their minds that it would sell poorly before even giving it a chance, prompting a higher number of returns.
I am awaiting more information from A.D. Vision regarding this issue. In the meantime, since I no longer am convinced that what I had said initially is accurate, I have chosen to take down the old editorial and replace it with this. While perhaps not as glib or well-written, it at least offers some explanation of what's happened. After all, if the editorial just disappeared, it would look rather strange, wouldn't it?
Since I know many of the folks at A.D. Vision after working with them for so long, I wasn't really threatened or bothered by their call. Instead, what struck me was how quick they were to respond, and to ask for our help in trying to track down where this information is coming from.
EX prides itself on the favorable relations it maintains with anime companies both in the United States and in Japan, and we certainly do not want to do anything to damage these relationships that took years to build. I have not been threatened or coerced into doing this, and I look forward to continuing to work with A.D. Vision and all the other anime companies out there that are striving to bring anime into the lives and homes of people in the United States. After all, that's the common goal that we all share, isn't it?

Ex animo,

Charles McCarter
Publisher/Editor in Chief

Charles McCarter

Keith Rhee

Chris Kohler

Chad Kime

Peter Cahill
Charles McCarter
Michael Poirier

Peter Cahill
Eri Izawa
Mark Johnson
Roderick Lee
Eric "Scanner" Luce
Charles McCarter
Maria M. Rider
Keith Rhee
Rika Takahashi
Ivevei Upatkoon

Geir Friestad
Chris Kohler
Tom Larsen
Eugene Moon
Keith Rhee
Rika Takahashi
Tom Tjarks

Darold Higa
David Ho
Chad Kime
Eddie Kwon
Kenneth Lee
John Yung

Eric "Scanner" Luce

Objective Consulting Inc.

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