
Inteview with: Sonoda Kenichi

No stranger to the anime and manga industry, Sonoda Kenichi made a return
trip to Anime Central this year. And, just as in the past, he demonstrated
his propensity to speak his mind on anything and everything that was asked
of him. The character designer for the original BUBBLEGUM CRISIS
and GALL FORCE, as well as creator of the GUNSMITH
CATS and EXAXXION manga, Mr.
Sonoda answered questions from the press in a very atypical direct fashion.
Q: How do you feel about the recent remakes of
GALL FORCE and BUBBLEGUM CRISIS?

SK: All the materials which used to belong to Artmic are now properties of
AIC or Sony/Toshiba EMI.
Artmic went bankrupt; it no longer exists. AIC and
others like Youmex, they were loan cosigners, so they got stuck with the
bills for the loans that Artmic defaulted on. On the positive side,
however, they got all of Artmic's material.
In Japan, copyrights are tied to sponsor and project creators. Only
freelancers can claim copyright over their own creations. As for me, I was
an employee, so all the work I did at that time belonged to Artmic, not to
me. I have since got these materials back since Artmic went defunct.
However, for the artbooks VISON and GALENT,
I never received any royalties from those sales. Not all production companies are like this, of course.
And, although I didn't get as much money as I probably should have, to be
fair, working at Artmic gave me my recognition and fame, which I am very
grateful for.
Q: So how do you feel about the trend to do remakes?

SK: The problem is there's more to do with enough new and original material.
But even with production companies, it's easier to get sponsors if you want
to make a sequel to a previous hit. Maybe in America, when an idea is
pitched, there is a strong emphasis on story. But in Japan, it's usually a
little story with a few pieces of art to push the sale. Very typically, the
production of television series are handicapped by script delays. A chain
reaction then occurs in the production schedule. It's unfair to blame only
on production companies, though. Maybe there aren't enough sponsors with
the capability of ascertaining what is a hit based on the script alone, so
they rely on previous hits.
Q: Do you think the gaming industry is stealing talent from the anime
industry? How do you feel about that?

SK: A lot of people are migrating to the gaming industry. It's one thing if the
end product reflects the talents of the individuals, but often the results
are mediocre and don't reveal the people behind the games. It saddens me to
see this loss of talent. But I remain optimistic about the future.
The state of television anime isn't good, though. Ideally, it costs ¥1
million for ten minutes of good animation, but many TV episodes operation
with a budget that is often half of the ideal amount.
Q: How do you feel about computer animation?

SK: I think that COWBOY BEBOP and MONONOKE
HIME are good examples of computer
animation. It looks best when you don't know it's CG, or when it's not
trying to stand out and be flashy. It's just like special effects in live
action films. You don't want it to be distracting.
Q: Which field do you find most fulfilling and why?

SK: Financially, manga are the most rewarding for me. But the stories in my
mind, the visions I have area "animated." So from an authoring standpoint,
doing anime is more rewarding.
What I think would be ideal is how Otomo Katsuhiro does it. He creates the
original manga and then works on the animated film version. But there's an
inherent danger that animation production takes up most of your time. There
are lot of people I really want to see do manga again, but they've become
so busy with their involvement in anime. People like Shirow Masamune, and
Yuuki Nobuteru, although he was more in the anime industry first.
The ideal for the creator is probably the comic book, because he can
control every aspect of its look, feel, and presentation.
Q: What do you think of the success of POKÉMON
both in the USA and Japan?

SK: Well, the concept is good, but the execution is bad. The lines are wooden,
the art is horrible, and the action is bad. If I had to rate it on a one to
five scale, I'd give it a one. The basic premise is well-founded: lovable
and cute collectible characters, and the characters themselves are
attractive.
But I wonder, why does the final product stink so badly? The character
designs, the voicesthe amount of talent is not bad, but the scripts
have degraded to a substandard level. If you don't have the budget, you
can't do fast movement, so you have to slow down the tempo. Then the story
suffers. 
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