

by Chad Kime
Orpheus found his love had gone to Hades and resolved to bring her back.
After seducing Charon the boatman with his music, his next challenge was
the curious three headed demonCerebus. Acting oddly like a Sphinx
each head of the beast asked a single question
The lifecycle of a creative project is quite variable, from the eternal
classics (CITIZEN KANE, et al) to the still-born flops
(does anyone remember Bruce Willis, Tom Hanks, and Melanie Griffith in THE BONFIRE OF THE VANITIES?). What determines a great deal
of the life cycle is the elusive element of popularity, but that doesn't always
remain constant over time or over cultural and political borders. The
determining factor for the lifecycle of a product is how the owner of the
property can answer the following three questions:
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1. |
When does an older title become a classic, and when does it become
obsolete? |
| 2. |
How do you make an older title competitive with new titles? |
| 3. |
When do attempts to promote older properties interfere with progress? |
Puzzled, Orpheus hesitated, but his lust, erLOVE, yeah,
his love, for Fujiko helped him to focus on finding an answer to the beast's questions so
that he could continue his quest
We have yet to see if Anime titles can stand the test
of time to be pillars of artistic achievement, such as CITIZEN
KANE or CASABLANCA. Instead, they may simply show their
age like the original FLASH GORDON TV series, or the BRADY BUNCH, and become landmarks for the passing fads of generations
gone by. However, for the purpose of discussion, let's consider any title with a shred
of value (nostalgia, landmark achievement, famous creator, etc.) a classic title and
look at its potential in a general sense.
To me, this is more than a debate on semantics, it's a
matter of pride and of financial survival. Part of the purpose of creating any
commercial artwork is to get paid, and the other part is for the art to be seen,
experienced, and appreciated by an audience. For any product to be presented, it must
be perceived to have merit, but for a product to persist, it must be perceived to have
merit above and beyond that of its competition.
For example, if I had a choice of three TV channels, and one station was playing THE
FLINTSTONES, and another was playing the SMURFS, and
the third was playing LUPIN III, you can bet I'll be catching
up on the Wolf. For me, Lupin has a great deal of merit and nostalgia value, and I
didn't care much for the other two shows anyway.
However, if those other two channels start playing KIMAGURE ORANGE ROAD and MAISON IKKOKU, it
becomes more of a question of which program is more suited to my personality, my
patience, and my mood. For a new viewer, the action of LUPIN might
be a draw, or they might be more captivated by the plot gimmicks in KOR or the strong story in MAISON IKKOKU. Yet,
even though there is not much direct competition between these shows on the basis of
story, the older art styles, music and animation for LUPIN might
deter people from comparing it favorably with the other shows.
This would become much more pronounced if the other two channels switched
again to EVANGELION and COWBOY BEBOP.
Suddenly LUPIN's "classic" look becomes a severe liability
despite the entertaining antics of Monkey Punch's characters. The colors, the music,
the art style, and the animation quality add up to a package that fails to compete
favorably with its more modern competition.
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