
Beyond TV Safety (Continued)
I sometimes think that animation is seen as the weak sister of live action
in the U.S.. There are a lot of people who seem to think
that in every animated show is a live action show struggling to get out. I've
heard people say that animation is made because the idea would have cost too much
to do live-action and I have to say if that is the reason for animating it, they
should have done something else and just waited until the technology caught
up to what they wanted to do. I think most live action adaptations of
animated shows are atrocities. 101 DALMATIONS, THE FLINTSTONES,
HE-MAN, and so on were really anathema to me. I don't care so much that
the creators (more like "refitters") could not come up with original ideas or that
they wanted to commercially exploit something popular and nostalgic (very
common).
I see animation as an artistic statement of its own. I don't have much
interest in directing live action films and like the effect I get with
animation. I have stories I want to tell and they are in my head in an
animated format. Seeing animation as a poor substitute to live action is
like seeing painting as a poor substitute to photography.
So if I moved back to the U.S. and got a job
in an animation studio, I doubt that they would let me direct and even if I did
it is likely that I would spend the rest of my career working on things that I
wasn't interested in or making sequels of popular movies. If I moved to a place
where artistry was held in higher regard (say like, New Zealand) then I think
I could be much happier.
I looked at IRON GIANT and saw the seed of
animation renaissance in it. I would have been really proud and happy to have
worked on IRON GIANT and I hope that more films like that
are made. The suits have decided that it must be sacrificed for their political
games, which is yet another thing I am glad not to have to deal with on that level.
Media Politics: From the outside, the U.S.
entertainment industry looks like a whirlwind of politics. Every episode of
every show is analyzed, criticized, inspected, theorized about and closely
monitored by the Watchdogs of Meaningless Vigilance. The Broadcasting Standards
and Practices (BSP) rules are so strict yet confusing to
me that I don't think that I could write a story that follows them. In addition,
each broadcaster has its own content rules. I have no problem with rules as long
as they are clear and I can get them in advance rather than have them sprung on
me. If I know what they are I can either develop the content with them in mind
or, if they will limit the content to the point where there is no point in making
the show I can go somewhere else with it.
I am glad that I do not have to deal with the duality of American
children's programming. On one hand there are very strict rules about
content and on the other are companies making shows based on movies which
violate all of those rules. "We want to make a show based on the Predator
concept but with no violence." It is a very difficult situation.
If you say anything that might be even remotely controversial you are
attacked and if you don't say anything that might be controversial you are
attacked. No matter what you say there is somebody out there who will be
offended and must get vocal about it. "I thought the scene where Dorothy
looked at the princess across the courtyard showed that she was a lesbian so
this show is evil." Huh?! Remember the Mighty Mouse sniffing-the-flower
controversy? I sometimes think that it's not even worth the effort to get
your show on the air if you have to deal with such things.
The idea that in the U.S. animation is purely
for children has changed over the years since I moved to Japan. Fans often
claim that is a reason why anime has not taken hold in the U.S. but I don't think it is. Many adults watch BATMAN, THE SIMPSONS,
and SOUTH PARK and the number of shows which are
targeted towards adults is increasing. There is still some resistance from
the distributors and middlemen about this but anyone doing their market
research will see that it is true.
I do not create programming for young children and I do not agree with
some of the ways that children are treated in the U.S..
As a child, the thing I wanted most was to become an adult. When you are a
second-class citizen, treated as if there was something wrong with you and that
you are incapable of rational thought rather than that you are still learning,
you want to become a first-class citizen. It obsesses you. Thankfully my parents
did not treat me that way. Far too many shows for children are not made for
developing minds, they are (or at least seem to be) made for imbeciles. Some
new shows are being made more for baby boomer nostalgia fanatics than kids,
more in the form of older cartoons with current sensibilities or jokes.
There are many contemporary cultural references that I don't even begin to
understand because I don't live in the States and I'm not totally media
saturated. When I develop content, I strictly avoid such things. Some witty
inside jokes are fine but if the audience needs specific recent cultural
information in order to understand the jokes or story then it may be topical
but it is not exportable and it will age extremely rapidly, all things I
very much try to avoid. There is nothing wrong with such shows and they are
often the most popular shows on the air for their time. I just have no
interest in developing or producing shows like that.
(I fear doing anything at all related to children in the U.S. because if you have any contact with kids whatsoever
somebody will accuse you of being a child molester, the catch-all witch hunt
of the 90's. When I'm in the U.S., I
go out of my way to avoid being near kids in the supermarket and other
public places because with my luck the kid would drop something and I would
pick it up and return it to him/her and somebody would accuse me of trying
to abduct the kid and I would end up in jail. I already have to deal with
stupid people claiming "Anime is kiddie porn" as it is. There are people
who will twist anything into having some sort of sexual meaning. I bet
that's why they don't have the Putting on Shoes Channel or the Sleeping
Animals Channel: too many protesters said that they were "pornographic".
That everything always gets turned into something sexual and people are
obsessed with simple nudity shows that perhaps what the Europeans often say
is rightAmerica is one of the most sexually dysfunctional nations on
earth. I cannot say.)
* * *
So, back to production in Japan. Instead of going through all that, we
discuss the show with the producers from the TV station
and submit the scripts and they go over them. Most of
the time we don't have problems with content. Sometimes there are
unreasonable people who want to make some point which nobody else besides
themselves understands and they make shows which are over the top and screw
things up for the rest of us. This usually happens at the worst possible
time as well.
Japan does not have the MPAA ratings system
so we don't have to fight to get into specific categories and play the games
with editing and politics that U.S. movie release
companies do. Japan has its own movie accrediting agency, Eirin, but they are
more of a censorship board than a ratings agency. They are a lot easier to
please and it's either yes or no with them.
The U.S. also is very crazy about market
segments and target audiences and ratings and lots of other things which have
been invented by business school graduates to make themselves look more
intelligent and to ensure that they will have jobs. In Japan, we make a 13 or
26 episode series and unless it completely utterly totally sucks to the point
where it is below a 0.6% rating the broadcast will run to the planned end of
the series. There are times when the PR machine can be
cranked up and interest can be developed in the show over time and it can end
its run quite successfully. This allows shows to start off at a reasonable
pace and build up. Some shows take too much advantage of this and take 6
episodes to get warmed up, by which time the audience has (rightfully) left.
In the current situation in the U.S., you have
6 episodes (which really means about half of that) to prove your popularity or
die. If you survive then you go through it for another 6. Established series
don't have to go through this but new series seem to have to. Reading about all
the stupid games that BABYLON 5 had to go through during
its run made my head hurt.
Among the main reasons why I stay in the anime industry is that I really
like working with the creative people here. Every show is a new learning
experience and when you get to work with a really good animator or editor or
director you can learn so much. (I'm sure the same thing is true of
animation companies in other countries.) After the show is done I look at
the best scenes and think, "Wow, I had a part in that" and it's really a
good feeling. It's very exciting and stimulating to work with people who are
totally dedicated to their work and art. The money is not very good so the
staff has to be very dedicated to wanting to make anime or they leave
quickly. This helps to weed out the unworthy, I suppose. (We also find out
who is not dedicated to the art of animation when we come by with the
branding iron. Any real animator has the word ANIME
in katakana scorched into the sole of his or her right foot. The only real
problem with this is that it's hard to concentrate on drawing when the
animation department is filled with the reek of scorched human flesh. Very
distracting.)
* * *
My hope is that anime will soak deeper and deeper into markets around the
world and I hope that this helps animation companies to work towards
developing new and interesting content and broadcasters and distributors to
fund and support such content. I'm ready to go out there and help make those
shows when they are wanted. (C'mon, hurry up New Zealand!)
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