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The next two films were both released by Hollywood juggernauts (at least in
comparison to the size of the average U.S. anime company). Warner Bros.'
POKÉMON: THE FIRST MOVIE and Miramax's PRINCESS
MONONOKE arrived in theaters to duke it out for the title
of biggest anime success of 1999.
The
winner was clear even at the outset. Despite an all-star voice cast and
the landmark animation and storytelling of Miyazaki and Studio Ghibli, the
POKÉMON movie won hands-down. But when you think
about it, it's really not surprising. After all, POKÉMON
had name recognition. It had a whole line of merchandise and children clamoring
for it. It had a daily television show behind it. After all, when
POKÉMON switched over from being aired in
syndication to being aired on the WB Kids network, people
started to take it seriously.
All
MONONOKE had going for it was a very selective (and sometimes overly
critical) fan base, and a small marketing plan that some say looked as if it
had been thrown together at the eleventh hour. Even critical acclaim from
movie critic heavyweights such as Roger Ebert couldn't help this movie break
through the barrier to mainstream success in the U.S.
movie market.
But,
on the average, 1999's theatrical releases fared much better than
previous anime movies in the U.S.:
| AKIRA (1989) |
|
$439,162 |
| GHOST IN THE SHELL (1996) |
|
$500,000* |
| WINGS OF HONNEAMISE (1996) |
|
$55,572 |
| PERFECT BLUE (1999) |
|
$99,390 |
| PRINCESS MONONOKE (1999) |
|
$2,298,000 |
| POKÉMON: THE FIRST MOVIE (1999) |
|
$84,797,000 |

(All dates are of U.S. theatrical release)
*approximate figure
So
all in all, it was a mixed year for anime in the U.S.
But it was a record number of anime theatrical releasesmore so than
in recent years past. But how will the relative success of these films affect
plans for anime films in 2000?
U.S.
anime film releases certainly aren't slowing down. Based on the continuing
success of the genre, anime companies are continuing their plans for theatrical
releases. In the year 2000, in fact, two U.S. anime
companies will enter the fray with their first big-screen releases. And, of course,
this is an early list. Who can say what surprises lie in store, especially
as the larger Hollywood studios have taken notice of the success of POKÉMON. |
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